Summer is the time that sales in most industries slump, including the e-commerce sector. Compared to the best sales in November and December, those in the summer months can decrease up to 30%. Indeed, there are several reasons we can easily assume for this problem. One of them is that people are more eager to travel and join in outdoor activities rather than stay home and shop online, especially after a long quarantine time.
But don't worry, in this article we've rounded up 05 simple but effective marketing tips that you can apply to secure summer sales.
Run promotion campaigns that delight your customers
Buzz your promotion campaigns
Seizing online ads
Dress your homepage in summer vibes
1. Run promotion campaigns that delight your customers
Choosing proper sale tactics during the summer months will help to combat seasonal income changes. Check out the below marketing practices that truly work.
Flash sales:
A flash sale is a promotion offered by an online business within a limited time, aiming to create a sense of urgency and motivate customers to make purchases quickly. In summer, you can create flash sales on some events and trends below
Father's Day
Graduation
Independence Day
Download father's day clipart, graduation clipart, and independence day clipart that can be used for creating flash-sale banners on illustAC for free.
Checklist for effective flash sales
Be timely and keep your sale short: the key point when running a flash sale is to make it urgent, but how long is the most suitable duration for a flash sale? The best duration for a flash sale is from 24 hours to 72 hours. You don't want to make it too short like 15 minutes, kind of too short for any consideration.
Focus on a specific target market: Creating simple, straightforward sales for a specific target group of customers is easier and more effective rather than not focusing on any specific customer groups. For example, you can target moms on Father's Day.
Highlight the discount: Ensure the discount stands out from the rest of your site. Consider using large graphics or different colors. Emphasize how much money customers can save by purchasing your sale items compared to your regular prices or those of your competitors.
Create eye-catching designs with beautiful and suitable images: it's great if you can take images or create visuals of your own brands. In case you have no time and resources to do so, there are many sites and platforms to help you.
Summer exclusive coupons for loyal customers
Treasuring customers' loyalty is a good practice to boost your sales of all time, not only during the summer months. You can start by sending thank you cards with a customized coupon codes right to their inboxes. A thoughtful thank you card might be the winning point here. Your customers feel satisfied and they start sharing good comments and feedback about your business to their friends and families.
Summer coupons for new customers
For online businesses, to keep new visitors stay on the websites, to turn them to customers once, then make them return many times later are truly the objectives. To keep the new visitors stay and explore your websites, it's important to create a clear customer journey and optimize both website and mobile performance. To make them return, one of the best practices is to provide them coupons right after their first time on board.
Download coupon templates for free on illustAC
2. Buzz your promotion campaigns
Displaying promotion campaigns on your websites is not enough. Spreading your summer sales offers by announcing them across all available digital marketing channels will engage more people to your campaigns.
Some marketing channels you should take care of:
Social Networks (Tiktok, Facebook, Instagram, etc.)
Email Marketing (announce the sale to your subscribers)
Affiliate marketing (reach out to more consumers)
Content marketing (Blog articles)
3. Seizing online ads
Beside announcing customers on different channels above, it's also a good idea to advert your campaigns via Google, Facebook or Instagram ads.
4. Dress your homepage and social account layouts in summer vibes
There are various brand touch points that help a business get known by their customers, including homepage and social network layouts. Changing the design of your homepage and other social media into summer vibes can create new experiences to your customers.
Final thoughts
We've shared 04 marketing tips that can help boost your sales in summer. You should run prepare for summer sale campaigns at least one month prior to the offer so that customers can get well informed.
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