With roughly one billion active users worldwide monthly, Instagram ads will be surely one of the best gateways to boost your brands, attract more users and increase sales. A report also indicates that 30% users have made a purchase from a brand they first heard about on Instagram.
That why I will share with you 05 tips to create Instagram ads that convert
Focus on a single goal
Mind your content and design
Use hashtags properly
Have a good ad budget strategy
Keep targeted audience in mind
1. Focus on a single goal
Before starting, make sure that you have a well-prepared strategy with a clear and specific objective set. Why do you run this ad? Do you want to increase sales or do you want to boost your brand visibility?
Check list:
Figure out target audience and their personas including demographics and psychographics
To multiple brands, consider multiple profiles for each target audience group
2. Mind your content and design
People gaze posts on social networks within 1-3 seconds, and if they don't see anything related or interesting they move forward quickly. To increase the dwell time, keep your Instagram ad message short and straight forward. Also, to make the most of your ad, consider where to put each element of your design.
Check list:
Consider two positions to put the core message and graphics: (1) in the center of the design or (2) to the closest position to the 'swipe up' link
Design to meet target audience tastes and needs, for example to America user minimalism with more white space is preferable, while designs with more texts and cute graphics are more attractive to Asian users.
Create different types of ads for different purposes: Carousel Instagram Story ads for detail messages, Video Ads for more ad clicks.
Create a clear CTA (Call to actions) such as Buy now, Apply now, Download, Learn more, etc.
Why should we care about content and design?
Catchy & easy to read messages can help to generate conversion
Attaining the audience's attention boosts the click rates in the ads, resulting in enhancing the probability of buying a product.
3. Use hashtags properly
To create Instagram ads that convert, hashtags play an important role. They can truly help in connecting more target audience to your ads if you can use the right ones.
Check list:
Research competitors and define your industry-specific & ad specific trending hashtags
Apply the most relevant hashtags to your ad
Avoid overuse hashtags, five to ten relevant ones are good choices
How can I utilize hashtags used?
Expand ad reach by combining hashtags according to the level of popularity
Use tools like Brandmentions to monitor hashtags' performance
4. Have a good ad budget strategy
The success of an Instagram ad campaign also depends on ad budget schedule and management. To get profitable return on investment (ROI), it's vital to always strategically analyze and understand how much money you should spend on Instagram ads.
Instagram ad cost is determine based on four factors: competition, estimated action, ad relevancy score and bid amount. Of course, the higher Instagram bid rates are, the more impressions and clicks you might get.
Check list:
Research competitor, set time duration for instagram ads, including start date and end date
Consider a daily budget and lifetime budget regarding the brand strategy
Use tool for budget management and avoid wasted and unnecessary cost
5. Keep targeted audience in mind
Aiming your Instagram ads to targeted audience maximize your ad reach & boost content engagement. Make sure you do your research and competitor analysis before running any ad campaigns.
How to set lookalike audience?
Open Facebook Ad Manager.
Go to the 'Audience'
Select 'Create Audience' dropdown menu
Click on 'Lookalike Audience.'
Choose the source audience. (Your source audience can be a 'Custom Audience'.)
Select the country
Choose the audience size,
Click on Create Audience
Notes:
Time for review and approval: 6-24 hours
Minimum target audience group: 100 users from each country
Also, from one single source audience, you can create up to 500 lookalike audience. Ad Manager allows you to use multiple 'Lookalike Audience' simultaneously for a single ad set on Instagram.
Conclusion
The above are 5 quick tips to create Instagram ads that convert for your business. Your ads appear on mobile and hence draw many challenges when it come to create a design that raises conversion rates.
Start with a clear goal, a good budget strategy, continue with target audience in mind, gain user clicks with strong content and visual are simple but best practices you can try to have a successful Instagram ad.
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